Scion History 2002 - 2016

Scion (sci·on [sahy-uhn])
Definition
  1. a descendant.
  2. something that originates or results from something else.
  3. Also, cion. a shoot or twig, especially one cut for grafting or planting; a cutting.
Origin

c.1300, "a shoot or twig," from O.Fr. sion, cion (Mod.Fr. scion, Picard chion), of uncertain origin. Perhaps from Frankish *kid-, from P.Gmc. *kidon-, from PIE *geie- "to sprout, split, open." Figurative use is attested from 1580s; meaning "an heir, a descendant" is from 1814, from the "family tree" image.

Synonyms

child, heir, offshoot, progeny.

Scion was an automotive marque, whose cars were available in North America (The United States and Canada). Scion's parent company was Toyota Motor Corporation. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.

Founded in 2002, Scion's long-term goal was to appeal to younger consumers. The brand took on a more playful and direct approach to marketing its products.

Scion bbX,2002 New York Auto Show When Toyota realized early in the 21st century that it was losing market share in the younger demographic due to a stodgy image, the company took a chance and decided to spin off a new brand called Scion. Founded in 2002, Scion's long-term goal is to appeal to younger consumers. The brand takes on a more playful and direct approach to marketing its products. The first Scions, the xA (Based on the first generation Toyota Vitz hatchback) and xB (Originally introduced as the bbX at the 2002 New York Auto Show) models, were introduced for the 2003 model year. These edgy little cruisers were first available only in the California market; after a staggered rollout, Scion vehicles became available nationwide.

2011 Scion tC Scion added the tC (Originally introduced as the ccX at the 2002 New York Auto Show) in 2004. Due to a lack of sales, Toyota had already planned on discontinuing the Toyota Celica. The Celica was in it's seventh generation of the model. The eighth generation of the Celica had already been designed and developed. In keeping with the focus of the youthful, more exciting and edgier new Scion brand, Toyota rebadged the Celica as the Scion tC (tC stands for Toyota Celica).

Replacing the xA as a 2007 model was the Scion xD, a five-door hatchback subcompact (based on the Japanese Toyota Yaris five-door hatchback).

2012 Scion iQ 2012 saw the introduction of the Scion iQ. The iQ is a two door hatchback city car, a direct competitor to the Smart Fortwo (hence the name iQ), into the U.S. and Canadian markets. Although 2012 was the first model year of the iQ in North America, Toyota had been selling it as the Toyota iQ in Japan since October of 2008 (as a 2009 model). Beginning with the 2011 model year, Aston Martin marketed the iQ as the Aston Martin Cygnet. The Cygnet enabled Aston Martin to comply with the European Union–imposed fleet average emissions regulations that took effect in 2012.

2013 Scion FR-S First presented as a concept car at the October 2009 Tokyo Motor Show under the name Toyota FT-86, The 2013 Scion FR-S (first available in 2012 as a 2013 model) is a collaboration between Toyota and Subaru (Subaru's version is named the BRZ). The FR-S is a front-mounted boxer engine rear-wheel drive sports car. In Japan, Australia and South Africa the car was named the Toyota 86 and was known as the GT-86 in Europe. After Toyota shut down the Scion brand in North America, the FR-S was rebranded as Toyota 86 in the United States and Canada.

Because sales of the Scion brand were dropping off, in the fall of 2013, Toyota started to allow Toyota dealers to drop the Scion marque without penalty. A primary goal of the Scion brand was to introduce young first-time buyers to Toyota products, but analysts found that relatively few Scion buyers were making follow-on purchases from the more profitable Toyota and Lexus lines, and Gen Y buyers were generally making more pragmatic car-buying choices than their predecessors due to economic factors

For the 2015 model year, Scion discontinued the iQ, xB and xD. They introduced the iM hatchback, and the iA sedan. The iM hatchback was Scion's rebadged version of the Toyota Auris. The iA sedan was there rebadged version of the Mazda 2 and only sold in the United States as the Scion iA. It was sold as the Toyota Yaris in Canada.

In 2016, Toyota announced the discontinuation of the Scion brand. The FR-S became the Toyota 86. The iA became the Toyota Yaris iA and the Scion iM became the Toyota Corolla iM. The Scion tC was was completely disconintued.

Timeline of Scion Models
Scion xA: 2003-2006
Scion xB: 2003-2015
Generation 1: 2003-2006
Generation 2: 2007-2015
Scion tC: 2004-2016
Generation 1: 2004-2010
Generation 2: 2011-2016
Scion xD: 2007-2014
Scion iQ: 2012-2015
Scion FR-S: 2013-2016
Scion iA: 2016
Scion iM: 2016