Scion (sci·on [sahy-uhn])
1. a descendant.
2. something that originates or results from something else.
3. Also, cion. a shoot or twig, especially one cut for grafting or planting; a cutting.
c.1300, "a shoot or twig," from O.Fr. sion, cion (Mod.Fr. scion, Picard chion), of uncertain origin. Perhaps from Frankish *kid-, from P.Gmc. *kidon-, from PIE *geie- "to sprout, split, open." Figurative use is attested from 1580s; meaning "an heir, a descendant" is from 1814, from the "family tree" image.
child, heir, offshoot, progeny.
Scion is an automotive marque, whose cars are available in North America (The United States and Canada). Scion's parent company is Toyota Motor Corporation. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.
Founded in 2002, Scion's long-term goal is to appeal to younger consumers. The brand takes on a more playful and direct approach to marketing its products.
When Toyota realized early in the 21st century that it was losing market share in the younger demographic due to a stodgy image, the company took a chance and decided to spin off a new brand called Scion. Founded in 2002, Scion's long-term goal is to appeal to younger consumers. The brand takes on a more playful and direct approach to marketing its products. The first Scions, the xA (Based on the first generation Toyota Vitz hatchback) and xB (Originally introduced as the bbX at the 2002 New York Auto Show) models, were introduced for the 2003 model year. These edgy little cruisers were first available only in the California market; after a staggered rollout, Scion vehicles became available nationwide.
Scion added the tC (Originally introduced as the ccX at the 2002 New York Auto Show) in 2004. Due to a lack of sales, Toyota had already planned on discontinuing the Toyota Celica. The Celica was in it's seventh generation of the model. The eighth generation of the Celica had already been designed and developed. In keeping with the focus of the youthful, more exciting and edgier new Scion brand, Toyota rebadged the Celica as the Scion tC (tC stands for Toyota Celica).
Replacing the xA as a 2007 model was the Scion xD, a five-door hatchback subcompact (based on the Japanese Toyota Yaris five-door hatchback).
2012 saw the introduction of the Scion iQ. The iQ is a two door hatchback city car, a direct competitor to the Smart Fortwo (hence the name iQ), into the U.S. and Canadian markets. Although 2012 was the first model year of the iQ in North America, Toyota had been selling it as the Toyota iQ in Japan since October of 2008 (as a 2009 model). Beginning with the 2011 model year, Aston Martin marketed the iQ as the Aston Martin Cygnet. The Cygnet enabled Aston Martin to comply with the European Union–imposed fleet average emissions regulations that took effect in 2012.
First presented as a concept car at the October 2009 Tokyo Motor Show under the name Toyota FT-86, The 2013 Scion FR-S (first available in 2012 as a 2013 model) is a collaboration between Toyota and Subaru (Subaru's version is named the BRZ). The FR-S is a front-mounted boxer engine rear-wheel drive sports car. In Japan, Australia and South Africa the car is named the Toyota 86 and is known as the GT-86 in Europe.
Scion Model Timeline:
Scion xA: 2003-2006
Scion xB: 2003-present
Generation 1: 2003-2006
Generation 2: 2007-2012
Scion tC: 2004-present
Generation 1: 2004-2010
Generation 2: 2011-present
Scion xD: 2007-2012
Scion iQ: 2012-present
Scion FR-S: 2013-present
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